Focus

What is a Focused Workshop?

A focused workshop is a type of workshop in product and service design that is used to explore specific challenges or opportunities in depth. The focused workshop is typically facilitated by a subject matter expert and attended by a small group of stakeholders with relevant expertise and experience.

What are the benefits of a Focused Workshop?

The benefits of a focused workshop can include:

  1. In-depth exploration: A focused workshop can allow stakeholders to explore specific challenges or opportunities in depth, leading to a deeper understanding of the problem or opportunity.
  2. Collaboration and cross-functional communication: By bringing together stakeholders from different areas of expertise, focus workshops can foster collaboration and improve cross-functional communication.
  3. Rapid problem-solving: Focus workshops can be used to rapidly generate and evaluate potential solutions to a problem or opportunity, leading to faster problem-solving and decision-making.
  4. Consensus-building: Focus workshops can help build consensus among stakeholders around a specific challenge or opportunity, leading to more effective decision-making.

What deliverables will a Focused workshop produce?

The deliverables of a focused workshop can include:

  1. Actionable insights: A focused workshop can provide actionable insights that can be used to inform product or service design decisions.
  2. A prioritised list of potential solutions: By evaluating potential solutions in the focus workshop, stakeholders can develop a prioritised list of solutions to address the challenge or opportunity.
  3. Action plan: A focused workshop can lead to the development of an action plan for implementing solutions or making design decisions.
  4. The consensus among stakeholders: A focused workshop can help build consensus among stakeholders around a specific challenge or opportunity, leading to more effective decision-making.

Overall, focus workshops can be an effective way to explore specific challenges or opportunities in depth, foster collaboration and cross-functional communication, rapidly generate potential solutions, and build consensus among stakeholders. The deliverables of a focused workshop can include actionable insights, a prioritised list of potential solutions, an action plan, and consensus among stakeholders.

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