What is a Vision?
A vision is a statement that describes the desired future state or outcome that an organisation or individual aims to achieve. It is a long-term goal that provides direction, motivation, and a sense of purpose for the organisation or individual.
In the context of business, a vision statement typically describes the company's long-term aspirations and goals, and its desired impact on its customers, employees, and society. A well-crafted vision statement should be inspirational, aspirational, and forward-looking, and should provide a clear sense of purpose and direction for the organisation.
A vision statement can serve several purposes, including:
- Inspiring and motivating employees: A compelling vision statement can inspire and motivate employees to work towards a common goal and can help create a sense of purpose and meaning in their work.
- Guiding decision-making: A clear vision statement can serve as a guide for decision-making, helping to prioritise goals and strategies that are aligned with the organisation's long-term vision.
- Communicating with stakeholders: A well-crafted vision statement can help communicate the organisation's values, aspirations, and goals to external stakeholders, such as customers, investors, and partners.
A vision statement should be clear, concise, and memorable, and should capture the essence of the organisation's purpose and aspirations. It should be revisited and revised periodically to ensure that it remains relevant and inspiring to the organisation and its stakeholders.