Primary Research

What is Analysis?

Analysis refers to the process of examining data and information to identify patterns, trends, and insights that inform the design process. It involves breaking down complex information into smaller components and applying analytical methods to better understand the data.

Analysis can take different forms depending on the nature of the design project and the available data sources. However, some common types of analysis include:

  1. Qualitative analysis: This involves analysing non-numerical data such as interview transcripts, customer feedback, and survey responses. Qualitative analysis can involve techniques such as content analysis, thematic analysis, and grounded theory.
  2. Quantitative analysis: This involves analysing numerical data such as user metrics, sales data, and survey responses. Quantitative analysis can involve techniques such as statistical analysis, data mining, and machine learning.
  3. Comparative analysis: This involves comparing data across different sources or groups, such as comparing user behaviour between different age groups or comparing sales data between different regions.
  4. Trend analysis: This involves analysing data over time to identify patterns and trends, such as changes in customer behaviour or fluctuations in sales data.

By conducting analysis, designers can gain a deeper understanding of the data and identify insights that inform the design process. Analysis can help designers identify areas for improvement, validate design decisions, and develop effective design solutions. It is an essential part of the research and discovery phase of product and service design.