What is a Study?
A study refers to a research project that aims to answer specific research questions related to the design project. A study involves collecting and analysing data using specific research methods to generate insights that inform the design process.
Studies can take different forms depending on the nature of the design project and the research questions being asked. However, some common types of studies include:
- User study: This involves collecting data from users through methods such as surveys, interviews, and usability testing to understand user needs, behaviours, and pain points.
- Market study: This involves collecting data from the market through methods such as competitive analysis, industry reports, and customer feedback to understand market trends, opportunities, and challenges.
- Technology study: This involves collecting data on technology infrastructure through methods such as technical audits and surveys to understand technology capabilities, limitations, and opportunities.
- Content study: This involves collecting data on content through methods such as content audits, user feedback, and A/B testing to understand messaging, branding, and tone.
Studies are an essential part of the research and discovery phase of product and service design. They provide designers with valuable insights into user needs, market trends, and technology capabilities, among other factors. By conducting studies, designers can make informed design decisions that are grounded in data and insights.
