What is SWOT and Canvas Model?

SWOT and Canvas models are both strategic planning tools used in product and service design to evaluate the current state of a business or project and identify areas for improvement.

What is a Contextual Inquiry?

A contextual inquiry is a research method used in product and service design to gather in-depth information about how users interact with a product or service in their natural environment. It involves observing users as they perform tasks related to the design project and asking them questions about their experiences and decision-making processes.

What are Surveys?

Surveys are a research method commonly used in product and service design to collect data from a large group of people. Surveys typically involve asking participants a set of standardised questions to gather information on their attitudes, opinions, behaviours, and experiences related to a particular topic or design project.

What are Interviews?

Interviews in research discovery for product and service design refer to a method of data collection where a researcher engages in a one-on-one conversation with a participant to gather insights into their experiences, opinions, and behaviours related to the design project.