What is Branding & Style?
Branding and style are important aspects of design systems, which are sets of guidelines and assets used to create cohesive and consistent user interfaces.
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Branding: Branding refers to the visual identity of a product or company. This includes elements such as a logo, colour palette, typography, and imagery. In a design system, branding guidelines help ensure that all interface designs maintain a consistent look and feel that aligns with the overall brand.
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Style: Style refers to the visual language used in interface design, including elements such as typography, colour, shape, and layout. In a design system, style guidelines help ensure that all interface designs maintain a consistent visual language, making it easier for users to understand and navigate the interface.
Both branding and style are important considerations in the development of a design system, as they help ensure that all interface designs are consistent and aligned with the overall product or company brand. This consistency helps build user trust and familiarity with the interface, improving the user experience and reducing the risk of confusion or errors.