What is Personalisation?

In experience design, personalisation in Design Thinking's Define stage refers to the process of tailoring a product or service to meet the specific needs, preferences, and behaviours of individual users. Personalisation is becoming an increasingly important aspect of user experience design, as it can improve user engagement, satisfaction, and loyalty.

What are the User Needs?

In experience design, the user needs in Design Thinking's Define stage refer to the specific requirements, preferences, and pain points of the target audience for a product or service. Understanding user needs is critical to creating a successful user experience because it helps designers to create solutions that meet the needs and desires of their users.

What are the Current Issues?

Current Issues in Design Thinking's Define stage refer to the specific problems or pain points that users are currently facing, and which the design team needs to address in order to create a better user experience. Current issues are identified through user research, including interviews, surveys, and observations.

What is an Issue Statement?

In experience design, an issue statement in Design Thinking's Define stage is a clear and concise statement that defines the problem or opportunity that the design team needs to address. The issue statement is a critical step in the design thinking process because it helps the team to focus on the specific problem they need to solve and identify the right opportunities for innovation.