What are Experience Maps?

Experience maps are a visual tool used in user experience design to illustrate the user's journey through a product or service, from the user's perspective. Experience maps are often used to help designers understand the user's experience in context, and to identify opportunities to improve the user experience.

What are Customer and Scenario Maps?

Customer maps and scenario maps are two related tools used in user experience design to help designers understand the needs, behaviours, and motivations of their target audience.

What are Empathy Maps?

Empathy maps are a visual tool used in user experience design to help designers understand the emotions, behaviours, and motivations of their target audience. They are often used in the Design Thinking process to help designers develop a deeper understanding of their users and to identify opportunities to improve the user experience.

What are Personas in UX?

In user experience (UX) design, personas are fictional characters that represent the different types of users of a product or service. Personas are used to help designers and developers understand and empathise with the users, and to make design decisions that are based on user needs and goals.