Visual Design

Scale, Balance & Contracts

What are Scale, Balance & Contracts?

Scale, balance, and contrast are important design principles in visual design that can help create a harmonious and visually engaging design.

Visual Hierarchy

What is Visual Hierarchy?

Visual hierarchy refers to the arrangement and organisation of visual elements in a design to guide the viewer's attention and communicate the intended message effectively. It is the way designers use visual cues to establish a prioritised order of importance and to create a sense of flow and direction in the design.

Gestalt Principles

What are Gestalt Principles?

Gestalt Principles are a set of principles in visual design that describe how humans perceive and interpret visual information. These principles were developed by psychologists in the early 20th century, and have since been widely applied in various fields of design, including graphic design, web design, and product design.

Foundations

What are Foundations?

Foundations in visual design refer to the fundamental principles and elements that serve as the building blocks of effective visual communication. These principles and elements help designers create visually appealing, balanced, and engaging designs.

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