Scale, Balance & Contracts

Visual Design

What are Scale, Balance & Contracts?

Scale, balance, and contrast are important design principles in visual design that can help create a harmonious and visually engaging design.

  1. Scale: Scale refers to the relative size of objects within a design. Using a scale can help to create emphasis and draw attention to specific elements. For example, larger objects may appear more important, while smaller objects may appear less significant. Using different scales can help create a sense of hierarchy within a design.
  2. Balance: Balance refers to the distribution of visual weight within a design. A well-balanced design creates a sense of stability and harmony. There are three types of balance: symmetrical, asymmetrical, and radial. Symmetrical balance is achieved when the elements in the design are mirrored on either side of a central axis. Asymmetrical balance is achieved when elements of varying sizes and shapes are balanced against each other. Radial balance is achieved when elements radiate out from a central point.
  3. Contrast: Contrast refers to the differences between elements in a design. Using contrast can help to create visual interest and draw attention to specific elements. Contrast can be achieved through the use of colour, texture, size, and shape.

By using scale, balance, and contrast effectively, designers can create a visually engaging and harmonious design that effectively communicates its intended message. It's important to remember that these principles should be used in a deliberate and intentional way and that each design will have its own unique needs and requirements.