Human Centred Design

Human-Centred Design (HCD)

Human-Centred Design (HCD) is an approach to designing products, services, and systems that starts with the needs, preferences, and behaviours of the end-users. HCD emphasises the importance of understanding the user experience and involving users in the design process to create solutions that meet their needs and desires.

The areas of study that are most relevant to HCD include:

  1. User Research: This involves understanding the needs, behaviours, and preferences of the target audience through various methods such as interviews, surveys, and observations.
  2. Ideation: This involves generating ideas and concepts for solutions that meet the needs of the target audience. Ideation methods include brainstorming, mind mapping, and sketching.
  3. Prototyping: This involves creating physical or digital representations of the design solution to test and refine the concept. Prototyping methods include paper prototyping, wireframing and 3D printing.
  4. Testing and Evaluation: This involves testing the design solution with users to gather feedback and refine the design. Evaluation methods include usability testing, A/B testing, and surveys.
  5. Implementation: This involves implementing the final design solution and measuring its impact on users and the organisation.

HCD is a user-centred approach to design that puts the needs and experiences of users at the forefront of the design process. By understanding the user experience and involving users in the design process, designers can create solutions that are more effective, efficient, and enjoyable for users.